JavaScript and Web Development

Front End Design Conference – Daniel Ryan – Human First Web Design

11 July 2014 - Conference - James Brown - 1 Comment

Developer for the Obama Campaign

  • Design != Aesthetics
  • Frictionless is better than funnelled
  • They used
  • 1/2 billion custom Google Analytics events
  • Over 1,000 A/B tests
  • “Let’s try it because we try everything”
  • Don’t just test, optimize
  • “Humans are most important than business goals”
  • http://omgforsocialjustice.com/
  • “Being where users are is better than trying to get them where you want them to be”
  • “Being smarter is better than being ‘perfect’”
  • Humans > Business goals
  • Frictionless > funnelled
  • Right here > over there
  • Optimizing > testing
  • Smarter > perfect
  • Better > more

 

  • Automate anything you need to do more than twice
  • Don’t have religious wars about tools

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