Developer for the Obama Campaign
- Design != Aesthetics
- Frictionless is better than funnelled
- They used
- 1/2 billion custom Google Analytics events
- Over 1,000 A/B tests
- “Let’s try it because we try everything”
- Don’t just test, optimize
- “Humans are most important than business goals”
- http://omgforsocialjustice.com/
- “Being where users are is better than trying to get them where you want them to be”
- “Being smarter is better than being ‘perfect’”
- Humans > Business goals
- Frictionless > funnelled
- Right here > over there
- Optimizing > testing
- Smarter > perfect
- Better > more
- Automate anything you need to do more than twice
- Don’t have religious wars about tools
Check into:
http://www.getziptastic.com/
http://ziptasticapi.com/
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