Most companies have a large divide between the main site and internal systems
Most WordPress to internal systems is done through sending email
Documentation for API interaction with WordPress is lacking
Example API
Lead collection : Collect complex pre-sales data and post it to the CRM. Create associated contacts, create an actionable ticket, assign it to the appropriate sales rep. They used Method CRM.
Workforce Management: Display task assignments, schedules and critical task details. Allow staff to request assignments or decline assignments. Provide relevant linked resources.
Client Interaction: Give clients the ability to view and manage their product and billing details, pay invoices, and order additional products/services.
WordPress can act as a data middleware to tie multiple data sources together
Benefits of using an API driven plugin over embedded scripts or system portals
Consistent brand experience
Single sign-on
Enhanced security – Hacker don’t directly know what backend systems you are using
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